A to Z of Digital Marketing Masterclass

A to Z of Digital Marketing Masterclass

A to Z of Digital Marketing Masterclass

Implement a successful digital marketing strategy in your organisation with this A-Z of Effective Digital Marketing course.

The 2-day programme is suitable for those intending to take a very hands-on ‘doing it all approach’ as well as those planning to brief a digital agency or expert to take the necessary action. The aim is to demystify the jargon often used in the field and to provide a solid understanding of all relevant technical aspects, including:

  • creating or reviewing a website
  • constructing an email campaign
  • search engine optimisation
  • implementing a PPC campaign
  • planning social media and blog campaigns

By the end of the course, participants will thus have the insight necessary to create, maintain and monitor an effective digital marketing strategy for their organisation.

Suitability – Who should attend?

This Effective Digital Marketing course is suitable for anyone involved in implementing their organization’s digital marketing strategy, whether personally or via a digital agency.

Training Course Content

The course covers the following topics:

  • Creating a digital marketing strategy
  • Setting up the digital infrastructure
  • Search Engine Optimisation
  • Pay Per Click Campaigns
  • Email marketing
  • Blogs
  • Social Media
  • Social media engagement and CRM
  • Viral marketing
  • The metrics of digital marketing

The cost of this course is N45,000.00 per delegate.

Click here to register now.